Milwaukee: a region under construction
Christie McCowen
Issue date: 3/2/07 Section: Features
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The Milwaukee 7, a group formed from seven counties of southeastern Wisconsin, was created to promote the counties of Kenosha, Milwaukee, Ozaukee, Racine, Walworth, Washington and Waukesha with a new image, one that promoted a strengthened community with a wealth of waiting opportunities.
College newspapers from around the state participated in a familiarization conference hosted by the Milwaukee 7 this past weekend.
Think of the major cities of the world. Each has its own trademark symbol that people recognize. San Francisco has the Golden Gate Bridge, St. Louis has its Gateway Arch and Sydney, Australia has the opera house.
What comes to mind about Milwaukee? Miller Brewing Company, the Milwaukee Brewers - I would prefer to think of Bob Uecker, or maybe even Summerfest.
But, as much as Milwaukee's Brew City heritage has put the area on the map, it is no longer an effective tool for advertising the changes being made ever day within the city.
The Milwaukee Art Museum is less than one mile from the center of the city, and with the completion of the museum's expansion, the first Santiago Calatrava design to be completed in the United States, it is the social, cultural, and economical identifier that will show the world that there is so much more to the Milwaukee 7 than brats, beer, and baseball.
That is the driving force behind the Milwaukee 7: reconstructing an old image to emphasize a new scene.
Dave Fantle of Visit Milwaukee, Ted Bobrow of Strategic Communications and Advocacy, Christian Bartley of World Trade Center Wisconsin, Dean Amhaus of Spirit of Milwaukee, and Eric Paulsen, a consultant, coordinated the events and gave us a guided tour for the Milwaukee 7 Familiarization Conference, giving us an insight into the city that can't be expressed through a travel brochure.
Business, marketing, government, financing, healthcare, biotechnology, fine arts and more - no matter what you're looking for, there is a career opportunity here for you.
College newspapers from around the state participated in a familiarization conference hosted by the Milwaukee 7 this past weekend.
Think of the major cities of the world. Each has its own trademark symbol that people recognize. San Francisco has the Golden Gate Bridge, St. Louis has its Gateway Arch and Sydney, Australia has the opera house.
What comes to mind about Milwaukee? Miller Brewing Company, the Milwaukee Brewers - I would prefer to think of Bob Uecker, or maybe even Summerfest.
But, as much as Milwaukee's Brew City heritage has put the area on the map, it is no longer an effective tool for advertising the changes being made ever day within the city.
The Milwaukee Art Museum is less than one mile from the center of the city, and with the completion of the museum's expansion, the first Santiago Calatrava design to be completed in the United States, it is the social, cultural, and economical identifier that will show the world that there is so much more to the Milwaukee 7 than brats, beer, and baseball.
That is the driving force behind the Milwaukee 7: reconstructing an old image to emphasize a new scene.
Dave Fantle of Visit Milwaukee, Ted Bobrow of Strategic Communications and Advocacy, Christian Bartley of World Trade Center Wisconsin, Dean Amhaus of Spirit of Milwaukee, and Eric Paulsen, a consultant, coordinated the events and gave us a guided tour for the Milwaukee 7 Familiarization Conference, giving us an insight into the city that can't be expressed through a travel brochure.
Business, marketing, government, financing, healthcare, biotechnology, fine arts and more - no matter what you're looking for, there is a career opportunity here for you.
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